Fragrances in modern branding

Perfume merch

Perfume is an invisible, but unforgettable, incomparable accessory.

Coco Chanel

Perfume is not just a scent, but a powerful tool of modern branding.

Since ancient times, scents have been used to emphasize status, as well as in religious, medical, and social practices.

In modern marketing, brands create unique scents to create certain associations in consumers. Expensive perfumes emphasize a luxurious lifestyle, while other scents make a brand recognizable. Examples include the unique scents of Abercrombie & Fitch, Nike, Dunkin' Donuts, Westin hotels , or Singapore Airlines . Thus, a scent can not only complement a particular brand, but also become an integral part of it.

If a buyer knows nothing about a brand, they are much less likely to buy a product or order a service. Most people prefer well-known and recognizable brands.

Stages of creating perfume brands

production route from idea to finished product

1 Corporate identity development

- Development of the brand concept and identity
- Logo design
- Choosing colors and fonts
- Setting visual standards

2 Project visualization

- Design development according to the customer's concept
- Creating a digital sample - making a mockup with options for the future product
- Selection of materials and technologies for the production of scented candles and perfumes according to the volume of the order and technical requirements

3

Preparation for production

- Searching for formulas to create exclusive aromatic compositions
- Preparing to decorate fragrance accessories
- Preparation for dyeing and printing
- Creating physical test samples